2lure noun
plural lures [count] 1 : an appealing or attractive quality — usually singular ▪ Tourists are drawn to the area by the lure of the Arizona sunshine. ▪ The birds find the lure of the feeder irresistible. ▪ He was unable to resist the lure of easy money. 2 : a device used for attracting and catching animals, birds, or especially fish
